Whilst each market you enter is unique, and you will have to adapt your approach accordingly for each region, you can often use similar methodologies to determine where to launch and how.

This report enables app marketers to use a data-driven approach to guide the creation and implementation of app launch strategies in new territories. CleverTap, AppsFlyer and Yodel Mobile have joined together to help app marketers establish which territories to enter, how to set up a successful launch strategy, and how to acquire and engage high quality users that will ultimately lead to app success.

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Data on the growth of the global app marketplace powered by AppsFlyer

Expert marketing insights from CleverTap and Yodel Mobile